{"id":4347,"date":"2021-04-06T15:06:28","date_gmt":"2021-04-06T13:06:28","guid":{"rendered":"https:\/\/dixa.weitblick-online.ch\/about-us\/history\/"},"modified":"2025-12-11T17:00:23","modified_gmt":"2025-12-11T16:00:23","slug":"history","status":"publish","type":"page","link":"https:\/\/www.dixa.ch\/en\/about-us\/history\/","title":{"rendered":"History"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” full_height=”yes”][vc_column][vc_banner_title style=”big” color_style=”light” subtitle=”A dynamic history” title=”More than 100 years of sustainability.” img=”3131″ enable_overlay=”true” enable_fullheight=”true” columns=”%5B%7B%7D%5D”][\/vc_banner_title][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1613558542274{padding-top: 100px !important;}”][vc_column width=”1\/2″][vc_row_inner][vc_column_inner el_class=”jahreszahl” width=”1\/6″][vc_column_text]1906[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”5\/6″][vc_column_text]<\/p>\n

Willi Dix starts selling herbs in Wolfhalden<\/h4>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”3879″ img_size=”large” alignment=”center” onclick=”link_image” css=”.vc_custom_1614701461006{margin-bottom: 20px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_row_inner][vc_column_inner el_class=”jahreszahl” width=”1\/6″][vc_column_text]1916[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”5\/6″][vc_column_text]<\/p>\n

Willi Dix\u2019s company, Dixa-Werke, is founded and moves to a new location \u2013 Rorschach<\/h4>\n

The trained pharmacist Willi Dix founds the company Dixa-Werke in Rorschach in 1916. It specialises in the wholesale of spice plants and drugs. Today, we would simply say that he sold herbs.
\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”3579″ img_size=”large” css=”.vc_custom_1607350129947{margin-bottom: 20px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_row_inner][vc_column_inner el_class=”jahreszahl” width=”1\/6″][vc_column_text]1931[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”5\/6″][vc_column_text]<\/p>\n

Wild & Dix becomes Dixa AG in 1931, with David Eduard Wild as its sole managing director and owner.<\/h4>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”3583″ img_size=”large” css=”.vc_custom_1607350186009{margin-bottom: 20px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_row_inner][vc_column_inner el_class=”jahreszahl” width=”1\/6″][vc_column_text]1934[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”5\/6″ css=”.vc_custom_1617714184416{padding-bottom: 20px !important;}”][vc_column_text]<\/p>\n

In 1934, Dixa AG moves to its premises at Stationsstrasse 39a in St. Gallen, a move made possible when an embroidery company falls into bankruptcy. The company is still at these premises today.<\/h4>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=”3655″ img_size=”large” css=”.vc_custom_1610529615247{margin-bottom: 20px !important;}”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”3656″ img_size=”large” css=”.vc_custom_1610530541610{margin-bottom: 20px !important;}”][vc_single_image image=”3657″ img_size=”large” css=”.vc_custom_1610530656493{margin-bottom: 20px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_row_inner][vc_column_inner el_class=”jahreszahl” width=”1\/6″][vc_column_text]1939[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”5\/6″][vc_column_text]<\/p>\n

During the Second World War, the Swiss population is instructed to gather herbs. It becomes much harder to procure raw ingredients.<\/h4>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”3575″ img_size=”large” alignment=”center” onclick=”link_image” css=”.vc_custom_1614008812908{margin-bottom: 20px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_row_inner][vc_column_inner el_class=”jahreszahl” width=”1\/6″][vc_column_text]1950[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”5\/6″][vc_column_text]<\/p>\n

The company grows, with solid international contacts the key to its success.<\/h4>\n

DIXA makes it through the challenges of the war years thanks to the dedication of all its employees, and experiences healthy growth in the post-war era. As a result, work begins on a new warehouse in 1956. Trade in herbs and spices flourishes.
\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”3580″ img_size=”large” css=”.vc_custom_1614008817929{margin-bottom: 20px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_row_inner][vc_column_inner el_class=”jahreszahl” width=”1\/6″][vc_column_text]1968[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”5\/6″][vc_column_text]<\/p>\n

D. Ed. Wild\u2019s son, Reto Wild, joins Dixa AG<\/h4>\n

In 1968, Reto Wild, David Eduard Wild\u2019s son, joins the company. Side by side, they overcome the challenging economic conditions of the 1970s, triggered by the oil crisis.
\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”3653″ img_size=”large” alignment=”center” onclick=”link_image” css=”.vc_custom_1614008943173{margin-bottom: 20px !important;}”][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_row_inner][vc_column_inner el_class=”jahreszahl” width=”1\/6″][vc_column_text]1994[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”5\/6″][vc_column_text]<\/p>\n

ISO 9001 certification<\/h4>\n

The markets are changing constantly, but DIXA sticks to its commitment of making top-quality products. Ongoing investment, including in labs and IT, allow it to receive ISO 9001 certification and organic certification in 1994. Additional certifications follow as time goes on.
\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”3569″ img_size=”large” css=”.vc_custom_1614008827886{margin-bottom: 20px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_row_inner][vc_column_inner el_class=”jahreszahl” width=”1\/6″][vc_column_text]2005[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”5\/6″ css=”.vc_custom_1617714150210{padding-bottom: 20px !important;}”][vc_column_text]<\/p>\n

Takeover of Kennel AG, Baar, the specialist for organic quality herbs from the Swiss Alps.<\/h4>\n

Kennel AG has been working with herbs since 1934. It has held an organic certification since 1996, is a BIO-Suisse licensee, and is a firm believer in the importance of encouraging organic herb farming, particularly in the Swiss Alps. Outstanding knowledge of organic products and close relationships with organic producers on the ground guarantee impeccable organic quality. As a result, it is constantly producing high-quality, innovative organic products.
\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”3880″ img_size=”medium” css=”.vc_custom_1614695468217{padding-top: 50px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_row_inner][vc_column_inner el_class=”jahreszahl” width=”1\/6″][vc_column_text]2010[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”5\/6″][vc_column_text css=””]<\/p>\n

Bettina Wild and Stefan Postl, the fourth generation of the family, join the firm and take over its management<\/h4>\n

When Reto Wild passes away unexpectedly in December 2009, Bettina Wild and Stefan Postl step into the world of herbs and spices.
\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”3571″ img_size=”large” css=”.vc_custom_1614008832276{margin-bottom: 20px !important;}”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_row_inner][vc_column_inner el_class=”jahreszahl” width=”1\/6″][vc_column_text]2017[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”5\/6″][vc_column_text]<\/p>\n

101 years of a passion for herbs \u2013 a different kind of anniversary celebration<\/h4>\n

A diverse range created over a century as Switzerland\u2019s natural manufacturer: exquisite herbs and spices from around the world are processed with the utmost care at DIXA, turning raw materials into high-quality products. The world has changed, but DIXA\u2019s wide range is here to stay.
\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”3654″ img_size=”large” css=”.vc_custom_1614008843680{margin-bottom: 20px !important;}”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1614008970919{margin-bottom: 100px !important;}”][vc_column width=”1\/2″][vc_row_inner][vc_column_inner el_class=”jahreszahl” width=”1\/6″][vc_column_text css=””]2025[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”5\/6″][vc_column_text css=””]<\/p>\n

Dixa AG and german Sch\u00fctte-Group join forces<\/h4>\n

After around 15 years as owners and managing directors, Bettina Wild and Stefan Postl sell their shares in the operational business of Dixa AG, and the Swiss manufacturer of herbs and spices is becoming part of the Sch\u00fctte Group (www.jgs.de<\/a>).<\/p>\n

Joh. Gottfr. Sch\u00fctte GmbH & Co. KG was founded in 1792 as a trading company and is one of the oldest medium-sized foreign trade companies in Bremen. The company’s business extends to the import of spices and herbs, honey, tea and various non-food consumer goods from all over the world.<\/p>\n

The family business is now run by Michael F. Sch\u00fctte and Johann G. Smidt, the 7th and 8th generation of owners.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”3927″ img_size=”large” css=”.vc_custom_1615917761001{margin-bottom: 20px !important;}”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” full_height=”yes”][vc_column][vc_banner_title style=”big” color_style=”light” subtitle=”A dynamic history” title=”More than 100 years of sustainability.” img=”3131″ enable_overlay=”true” enable_fullheight=”true” columns=”%5B%7B%7D%5D”][\/vc_banner_title][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1613558542274{padding-top: 100px<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4328,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4347","page","type-page","status-publish","hentry"],"yoast_head":"\nBringing sustainability to life for more than a century | DIXA<\/title>\n<meta name=\"description\" content=\"DIXA\u2019s history stretches back over more than a century, and this family-owned company has focused on sustainability from day one. View the milestones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dixa.ch\/en\/about-us\/history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bringing sustainability to life for more than a century | DIXA\" \/>\n<meta property=\"og:description\" content=\"DIXA\u2019s history stretches back over more than a century, and this family-owned company has focused on sustainability from day one. View the milestones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dixa.ch\/en\/about-us\/history\/\" \/>\n<meta property=\"og:site_name\" content=\"DIXA\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T16:00:23+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dixa.ch\/en\/about-us\/history\/\",\"url\":\"https:\/\/www.dixa.ch\/en\/about-us\/history\/\",\"name\":\"Bringing sustainability to life for more than a century | DIXA\",\"isPartOf\":{\"@id\":\"https:\/\/www.dixa.ch\/en\/#website\"},\"datePublished\":\"2021-04-06T13:06:28+00:00\",\"dateModified\":\"2025-12-11T16:00:23+00:00\",\"description\":\"DIXA\u2019s history stretches back over more than a century, and this family-owned company has focused on sustainability from day one. View the milestones.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dixa.ch\/en\/about-us\/history\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dixa.ch\/en\/about-us\/history\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dixa.ch\/en\/about-us\/history\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.dixa.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About Us\",\"item\":\"https:\/\/www.dixa.ch\/en\/ueber-uns\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"History\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dixa.ch\/en\/#website\",\"url\":\"https:\/\/www.dixa.ch\/en\/\",\"name\":\"DIXA\",\"description\":\"Die Schweizer Naturmanufaktur f\u00fcr Kr\u00e4uter und Gew\u00fcrze\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dixa.ch\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bringing sustainability to life for more than a century | DIXA","description":"DIXA\u2019s history stretches back over more than a century, and this family-owned company has focused on sustainability from day one. View the milestones.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dixa.ch\/en\/about-us\/history\/","og_locale":"en_US","og_type":"article","og_title":"Bringing sustainability to life for more than a century | DIXA","og_description":"DIXA\u2019s history stretches back over more than a century, and this family-owned company has focused on sustainability from day one. View the milestones.","og_url":"https:\/\/www.dixa.ch\/en\/about-us\/history\/","og_site_name":"DIXA","article_modified_time":"2025-12-11T16:00:23+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dixa.ch\/en\/about-us\/history\/","url":"https:\/\/www.dixa.ch\/en\/about-us\/history\/","name":"Bringing sustainability to life for more than a century | DIXA","isPartOf":{"@id":"https:\/\/www.dixa.ch\/en\/#website"},"datePublished":"2021-04-06T13:06:28+00:00","dateModified":"2025-12-11T16:00:23+00:00","description":"DIXA\u2019s history stretches back over more than a century, and this family-owned company has focused on sustainability from day one. View the milestones.","breadcrumb":{"@id":"https:\/\/www.dixa.ch\/en\/about-us\/history\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dixa.ch\/en\/about-us\/history\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dixa.ch\/en\/about-us\/history\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.dixa.ch\/en\/"},{"@type":"ListItem","position":2,"name":"About Us","item":"https:\/\/www.dixa.ch\/en\/ueber-uns\/"},{"@type":"ListItem","position":3,"name":"History"}]},{"@type":"WebSite","@id":"https:\/\/www.dixa.ch\/en\/#website","url":"https:\/\/www.dixa.ch\/en\/","name":"DIXA","description":"Die Schweizer Naturmanufaktur f\u00fcr Kr\u00e4uter und Gew\u00fcrze","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dixa.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.dixa.ch\/en\/wp-json\/wp\/v2\/pages\/4347"}],"collection":[{"href":"https:\/\/www.dixa.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.dixa.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.dixa.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dixa.ch\/en\/wp-json\/wp\/v2\/comments?post=4347"}],"version-history":[{"count":6,"href":"https:\/\/www.dixa.ch\/en\/wp-json\/wp\/v2\/pages\/4347\/revisions"}],"predecessor-version":[{"id":6841,"href":"https:\/\/www.dixa.ch\/en\/wp-json\/wp\/v2\/pages\/4347\/revisions\/6841"}],"up":[{"embeddable":true,"href":"https:\/\/www.dixa.ch\/en\/wp-json\/wp\/v2\/pages\/4328"}],"wp:attachment":[{"href":"https:\/\/www.dixa.ch\/en\/wp-json\/wp\/v2\/media?parent=4347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}